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DTSTAMP:20220812T074334Z
LOCATION:Samarkand Room
DTSTART;TZID=Europe/Stockholm:20220627T163000
DTEND;TZID=Europe/Stockholm:20220627T170000
UID:submissions.pasc-conference.org_PASC22_sess136_msa204@linklings.com
SUMMARY:Going Viral with #COVIDIsAirborne: Harnessing Cinematic Design for
  Communicating Science
DESCRIPTION:Minisymposium\n\nGoing Viral with #COVIDIsAirborne: Harnessing
  Cinematic Design for Communicating Science\n\nDommer\n\n“The virus is an 
 airborne threat,” the CDC admitted in May 2021, finally acknowledging the 
 avalanche of evidence and shouts from thousands of physicians, infectious 
 disease experts, and aerosol scientists. It took 16 months into the deadly
  COVID-19 pandemic for the CDC to change its language and advocate for str
 icter masking protocols, highlighting the critical role of science communi
 cation between disparate communities to affect meaningful change. Our work
  has leveraged HPC to investigate coronavirus dynamics across multiple mol
 ecular modeling scales. In an effort to disseminate this research to exper
 ts across disciplines and to the public, we commandeered the #COVIDIsAirbo
 rne hashtag on social media, specifically bolstering our approach with ele
 ments of cinema, design, and storytelling. We have overcome myriad challen
 ges related to processing and visualizing large datasets, translating comp
 lex theory into audience appropriate language, and tailoring our presentat
 ions for print and online formats. Our work has had significant reach. It 
 won the prestigious Gordon Bell Special Prize, has been widely shared on s
 ocial media, featured by news outlets across the globe including <em>The N
 ew York Times</em>, and showcased in the Royal Institution Christmas Lectu
 res by the BBC. Here we will describe the particular challenges of going v
 iral with #COVIDIsAirborne.\n\nDomain: Climate, Weather and Earth Sciences
 , Humanities and Social Sciences, Life Sciences
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